However, you’ll only reap the benefits of video marketing if your videos are at least decently produced. That doesn’t mean every video needs a Hollywood budget, but you do need to put some time into planning your video and writing a video script. Leave the spontaneous selfie-cam footage to Facebook Live and Instagram stories.
The good news is that writing a video script is easier than it seems. If you don’t have time to craft a super-amazing script, you can even work from one of our video script templates and end up with a fantastic video. Your audience will never know.
Of course, you don’t have to use video script templates. We’ll cover the basics and give some examples to help you write decent video scripts, with or without a template.
Before we go anywhere with video, let’s be clear about this: keep it simple. As you plan your video and write your script, it’s super easy to start throwing all sorts of cool ideas out. After all, you can do anything in a video, right?
With an unlimited budget, sure. But we’re willing to bet your budget is limited. So keep your videos as simple as possible. You’d be surprised how much work it takes to produce very minimal on-screen effects.
With all that in mind, start planning your script. Some writers call this “prewriting”.
This is a staple in any sort of marketing or copywriting. You need to address a very specific customer with your content, otherwise it won’t resonate. It can be.
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